BHM Caleb Avery

February 10, 2018

Caleb Avery, Program Director and Founder of 3 The Hard Way Basketball Academy, uses the values of teamwork, sportsmanship and hard work to children from many different backgrounds in the Upstate. Beyond his work with 3 The Hard Way, Mr. Avery is the Athletic Director of Einstein Academy, the basketball coordinator for First Baptist Greenville’s youth and ministry center and a youth motivational speaker for elementary, middle and high school children.

Caleb’s 3 The Hard Way mentorship program give three college student’s a semester to focus on three main concepts; financial management, building a small business and understanding the principles of community development. 

Mr. Avery’s path began when he started training a family member for basketball and has since became Greenville’s only year-round ‘Basketball Academy’, offering camps, personal training, coaches clinics and teams for every season of the year.


“I want to be the man I wish I had in my life when I was a child.” – Caleb Avery